I know that there are many aspects of a good corporate identity and the many companies that use me benefit from my expertise in this area. The ultimate purpose of a corporate identity is to project a particular image for a company to the minds of that company’s customers, investors and employees and so assist that company in fulfilling it’s business objectives. I really understand brands, which enables me to create corporate identities for businesses that completely embody those businesses and resonate with those businesses’ customers.
Creating a brand that’s strong takes know-how, skill, effort and time, but a well thought-out brand identity that is unique and bespoke to that particular brand will be effective, efficient and help the business to grow.